Rebranding for a New Generation

Diet Coke New Flavors 2018

Diet Coke Gets a Makeover...and Four New Flavors

In an apparent move to appeal to the millennial market, Coke has unveiled a new look for Diet Coke.  And, they didn't stop there.  Along with the rebranding came four new flavors:  Ginger Lime, Twisted Mango, Zesty Blood Orange and Feisty Cherry.  Each product is now housed within a sleek new can design to give Diet Coke a youthful appearance.  

The initial responses suggest that Coke is simply jumping on the bandwagon with flavored diet beverage options packaged like many others already on the market.  In fact, not only are other carbonated beverages using sleek can designs, but so are alcoholic beverages that have been doing so for a while.  

It will be interesting to see how the overall market responds to this new look...and new flavors.  Originally introduced to the market in 1982, Diet Coke today is no longer your father's Oldsmobile!  

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