Diet Coke New Flavors 2018

Diet Coke Gets a Makeover...and Four New Flavors

In an apparent move to appeal to the millennial market, Coke has unveiled a new look for Diet Coke.  And, they didn't stop there.  Along with the rebranding came four new flavors:  Ginger Lime, Twisted Mango, Zesty Blood Orange and Feisty Cherry.  Each product is now housed within a sleek new can design to give Diet Coke a youthful appearance.  

The initial responses suggest that Coke is simply jumping on the bandwagon with flavored diet beverage options packaged like many others already on the market.  In fact, not only are other carbonated beverages using sleek can designs, but so are alcoholic beverages that have been doing so for a while.  

It will be interesting to see how the overall market responds to this new look...and new flavors.  Originally introduced to the market in 1982, Diet Coke today is no longer your father's Oldsmobile!  

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When Zack Johnson landed his tee shot on the 16th green in the third round of the Masters, he was thinking possible birdie; par worse case. Three putts later, the golf professional left with a shocking bogey. Johnson could have made a huge issue out of this mental lapse, but instead he forged ahead.

Then, in the final round, Johnson found himself atop the leaderboard. He had to be thinking 'man, I was just a visitor here a few years look...' Lurking just a few holes behind him was the number one golfer in the world, Tiger Woods, who is known for snatching victory out of the hands of the lesser knowns. Johnson would have none of that as his steely eyes maintained a constant focus on playing his game.

After slipping on the coveted green jacket, reality set in for Johnson - he had just staged off his competition to win one of the golf's most prestigious events.

In business, we often need to have a focus like Zack Johnson demonstrated in his victory at Augusta. If we lose sight of our objective for a moment, we too, may walk away from a certain opportunity with utter disappointment. It can happen fast and sometimes before we recognize it.

Competitors can be vicious and stealth-like. Take Zack Johnson's example and keep your eye on winning the prize. No doubt, that green jacket must have felt great.

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